02 · Authority

A newsroom that
does not stop.

Configured once. It assigns, researches, writes, checks, and publishes every day. Not an article generator: an editorial floor that runs without you in the chair.

3 CMS destinations
8 editorial desks
1 configuration, then it runs
Source
Your industry feeds
A topic starting to move
A keyword in your plan
Something you already covered
A piece goes live
Result
Article published
Timely piece published
Gap covered
Dropped, never republished
Distributed
The work
Reads the SERP to see which format already ranks, and picks the treatment before writing a line
Scores every candidate and keeps only the one that actually touches your market
Researches with real sources, then passes E-E-A-T review before anything ships
Checks it against everything you published, URL, title and meaning, and refuses to repeat you
Takes it where your audience already reads, instead of waiting for Google
Example run · a mental-health clinic group

Configure the newsroom once. Then watch it work.

Ten steps, the same order every run. Four of them are research, because the difference is not that a model read the web: it is that a judge scored every source and wrote down why it left things out.

Step 1 of 10 · AssignmentA keyword opens the job. The page is still empty.

Step 2 of 10 · SourcesIt watches 64 sources you approved, and it fetched every one of them live before this run.

Step 3 of 10 · Open webIt read 14 pages, and marked 2 of them not quotable before writing a word.

Step 4 of 10 · Video & audioIt sat through 38 talks and episodes and kept 3. Every rejection has a score and a reason.

Step 5 of 10 · Quotes12 expert quotes were offered. One survived being checked word for word.

Step 6 of 10 · Brief & shapeLive search data decides the keywords and the shape, not a guess.

Step 7 of 10 · WriterThen it writes, in your persona, from the dossier, to the length you contracted.

Step 8 of 10 · Fact-checkIt pulls 40 factual claims out of its own draft and checks each one against the dossier.

Step 9 of 10 · Cover & moduleA vision model ranks 8 cover images, keeps one, and builds a quiz for the reader.

Step 10 of 10 · PublishIt publishes to your own site, with the sources it read linked at the bottom.

The configuration set once
Keyword
anxiety and depression treatment
Persona
Clinical editor, en-US
Contract
1,800 words · exactly 5 FAQs
Citations
3, YMYL escalation on
Positions
3 house positions, supplied once

15 desks on. Every row here is a switch. Change it by message, not by rebuild.

The full job, as the API receives it
{
  "keyword": "anxiety and depression treatment",
  "author_persona": "Clinical editor. Evidence first, plain language, no scare quotes.",
  "point_of_view": "Therapy and approved medicine first; gadgets are not the story.",
  "tone": "conversational",
  "brand_mentions": [],
  "language": "en",
  "vertical": "healthcare",
  "region": "us",
  "client_positions": [
    {
      "topic": "first-line care",
      "statement": "Start with therapy and approved medicine, not a wearable."
    }
  ],
  "seed_url": "https://adaa.example/anxiety-and-depression",
  "target_words": 1800,
  "faq_count": 5,
  "outbound_links": 3,
  "ymyl": true,
  "format_selector_enabled": true,
  "keyword_brief_enabled": true,
  "interactive_agent_enabled": true,
  "qa_fact_check_enabled": true,
  "qa_quality_reviser_enabled": true,
  "image_relevance_check_enabled": true,
  "image_ranker_enabled": true,
  "image_ranker_winner_look_enabled": true,
  "outbound_linker_enabled": true,
  "editorial_footer_sources_enabled": true,
  "social_research_enabled": true,
  "social_youtube_enabled": true,
  "social_podcast_enabled": true,
  "source_investment_judge_enabled": true
}
# omitted: callback_url (SDR webhook, not this sample)
# fixed: social_youtube_whisper_fallback ON · news_fallback ON · keyword_bold OFF · article_length ~1200 words / 5 sections · retriever serper (gpt-researcher) · freshness_filter 365 days / Apify timeframe 1y · eeat_settings
# not a knob: semantic_dedup, cascade_recovery, meta_description_hook, publisher_kind_and_credentials, publisher_excerpt, cron_cadence_and_target_posts, social_amplifier, secrets_server_host
Desk 01Assignment

Requested keyword: anxiety and depression treatment. Seeded from an authority page the client named.

Job opened · informational intent · not a duplicate of a published piece

Desk 02Source inventory

Poll the approved feeds. Tag each by tier. New items are the main trigger for a run.

64 feeds fetched and parsed live · plus 14 watched pages that have no feed

Desk 03Web research

Build the dossier from real URLs you actually open. Nothing gets cited that was not read.

14 sources read · 12 citable · 2 excluded from citations (a social post, a homepage)

Desk 05Spoken-source judge

Transcribe only what adds first-hand facts the written sources lack. Score each transcript from 0 to 5.

38 screened · 6 judged worth transcribing · 3 kept · reasons recorded for the rest

Desk 07Quotes desk

Only quote a speaker whose credential is stated in the source. Match every word against the original.

12 candidates · 8 verbatim · 1 kept (out: 5 no role, 2 organization, 4 not verbatim)

Desk 09Brief + outline

Pull live volume, intent and related queries. Let the search results decide the format.

1 primary + 4 secondaries · 16 related queries reviewed · FAQ page with FAQPage schema

Desk 10Writer

Draft in the client persona, from the dossier and the house positions. Never invent a study.

1,944 words (contract 1,800) · 12 sections · exactly 5 FAQs

Desk 12QA desk

Extract every factual claim and check it one by one against the research. Rewrite what is not supported.

40 claims checked · 38 verified · 2 unsupported, rewritten · 0 inflated · 0 contradicted

Desk 11Image + module

Rank cover candidates against the headline, then take a second look. No stock smiles.

8 candidates · 1 winner · scored quiz built, 5 questions

Desk 15Publish

Write the meta description and excerpt, attach the sources footer, post to the CMS.

Published with an evidence record · 5 on-page links checked live (HTTP 200) · 2 external

yourclinic.example/drafts/anxiety-and-depression-treatmentDraft
Add title

Type / to choose a block. Nothing is written yet: the next nine steps fill this page.

Source inventory64 feeds · all verified live
Journals & research news21
Health news desks16
Clinical & trade press10
Advocacy & practice10
Government & public health7

Plus 14 watched pages with no feed: regulator bulletin boards, hospital newsrooms, agency notices, read by a page reader set up per site. When the feeds are quiet, a discovery keyword searches the news instead.

Research dossier14 read · 12 citable
SeedAuthority page named by the clientadaa.org
ReadDepression fact sheetwho.int
ReadCBT meta-analysis · 409 trials, 52,000 patientsfrontiersin.org
ReadDepression treatment options for adultsuptodate.com
ReadNational helplinesamhsa.gov
No citeHealth-system post on treatment-resistant depressionfacebook.comSocial post. Health mode drops social media from citations.
No citeAssociation homepageadaa.orgBare homepage, not a specific claim. Read for context, never cited.

+ 7 more read · every URL opened, not just listed in a search result

Video & audio, judged3 kept · 35 left out
38
screened
6
worth transcribing
3
added a fact the web missed
UsedCBT for social anxiety disorder5/552 minNames CBT as the gold-standard psychotherapy, on the record, with a credential.
UsedDoctor explains psilocybin therapy5/510 minSpecific findings on anxiety and depression not present in the written sources.
Left outA deep dive into ADHD and anxiety0/527 minOff topic: it is about ADHD, not depression treatment.
Left outAnxiety explained, with a physician1/524 minCovers anxiety but never addresses treatment for depression.

+ 34 more screened · every one scored, every rejection written down

Expert quotes1 kept · 11 left out
12
candidates
8
matched word for word
1
speaker with a stated credential

“Cognitive therapy is considered to be the gold standard treatment in the field of psychotherapy… It can be for depression. It can be for anxiety disorder including social phobia.”

Professor of Psychiatry, national mental-health institute · YouTube · March 2026

Matched word for word against the recording before it was offered

Left out: 5 speakers with no stated role · 2 attributed to an organization · 4 that did not match the source word for word. A guard removes any quote in the draft that is not on this verified list.

The brief this run produced1 + 4 keywords
anxiety and depression treatmentPrimary6,600 / mo
anxiety treatmentSecondary90,500 / mo
depression treatmentSecondary33,100 / mo
signs of depressionSecondary49,500 / mo
cognitive behavioral therapy for anxietySecondary165,000 / mo
Shape: the live results picked one of fourFAQ page ✓GuideExplainerComparison
Tactics that shape came withAnswer-firstStatistics densityCite sourcesFAQPage schema
yourclinic.example/drafts/anxiety-and-depression-treatmentDraft

Anxiety and depression treatment: evidence-based options and when to get help

Both conditions are treatable. Evidence-based options include psychological therapies, especially CBT, behavioral activation, and, for moderate-to-severe symptoms, medication.

Clinical editor · 1,944 words · 12 sections · 5 FAQs

How long do symptoms need to last before I should seek help?

Get help if symptoms last two weeks or longer and interfere with daily life.

Is depression just feeling sad after a stressful event?

Sadness after a loss or a big change is normal and often eases. Depression is different: a medical condition with lasting emptiness that makes daily life harder.

What is the difference between depression and anxiety?

They are different conditions that commonly occur together: many people with depression also have anxiety.

Fact-check against the dossier38 of 40 verified
40
claims extracted
38
verified in a source
2
unsupported → rewritten
0
inflated or contradicted
VerifiedCBT outperformed control conditions across 409 trialsfrontiersin.org
VerifiedSSRIs are first-line for moderate-to-severe depressionwho.int
Rewritten“Most patients recover within six months”no sourceNot supported by anything in the dossier. Removed before publish.

Citations inserted: 2. Tier 1 government or peer-reviewed, Tier 2 established publisher. 11 social posts and 1 homepage were dropped as citation candidates by health mode.

Cover, then the reader module1 kept · 7 left out
An empty therapy consulting room in morning lightEmpty consulting room, morning light
Stock smile, hands on chest
Close-up of pills
Person crying at a desk
Brain with glowing nodes
Yoga pose at sunset
Smartwatch heart-rate graph
Hands holding a paper heart

Kept because it carries a clinic without putting a face on a diagnosis.

Interactive module · scored quiz, 5 questions

Which therapy has the strongest evidence for depression?

PsychoanalysisCognitive behavioral therapy (CBT)Art therapy
yourclinic.example/anxiety-and-depression-treatment/Live
An empty therapy consulting room in morning lightEvidence-based optionsAnxiety and depression treatment: evidence-based options and when to get help

What treatments are listed for depression?

Psychological therapies including CBT, behavioral activation and interpersonal therapy; for moderate-to-severe depression, first-line antidepressants such as SSRIs [1].

How strong is the evidence for CBT?

A 2026 meta-analysis of 409 trials and more than 52,000 patients found CBT outperformed control conditions [2].

[1] who.int Tier 1[2] frontiersin.org Tier 214 sources consulted
Not a generator

Daily newsroom work,
not a stack of article tools.

The category this is not

What the newsroom already ships

Claimable from the live catalog, not a wish list.

Generative engines cite content with dense statistics, expert quotes, and inline sources, the tactics a peer-reviewed study (Princeton, KDD 2024) found lift visibility 30-40%. We don't promise the lift; we run those rules on every article. The checks below are capabilities the newsroom can claim today.

✓Publish the same newsroom output to WordPress, Ghost, or HubSpot without swapping tooling.
✓The newsroom remembers what it already published for you and refuses to write the same story twice.
✓Featured images pass an editorial vision check instead of grabbing the first stock hit.
✓Every article is written from your worldview, with named positions and evidence, not a neutral wire-service voice.
✓The newsroom recovers a slot with a fresh open-web story instead of publishing nothing for the day.
✓Every published article gets a tuned SEO snippet across WordPress, Ghost, and HubSpot without extra tooling.
✓Articles ship with inline citations to real sources so search engines and answer engines can find and reuse them.
✓Each article turns into weeks of social posts across LinkedIn, X, Instagram, and Pinterest without extra prompts.
✓Prospects see a real article generated on the spot from their own inputs, produced by the same pipeline that runs the fleet.

See a sample article,
from the same pipeline.

Tell us about your company. You get a real, publish-ready article on a topic your audience is searching for, produced by the newsroom that runs the daily jobs. Not a pitch deck. The work.

Request a free sample