An agency sells you people. We sell you the system those people would operate. Here is where each one wins, with the prices the agencies themselves publish.
This is a comparison against a category, not against one company, so nothing here describes any single agency you may be talking to. The prices come from the agencies that publish theirs, and they are named. A good agency does things we do not do at all: brand, creative direction, paid media, events. If that is what you are missing, this page will tell you to hire one.
| Capability | a GTM agency | FullGTM |
|---|---|---|
| What you're buying | ◐A team you retain, billed monthly | ✓The system itself, operated by us |
| Price you can read without a call | ✗Most do not publish it | ✓Published, per module and bundled |
| No minimum term | ✗6 months is common at the top end | ✓Monthly |
| Setup fee | ◐Up to $5,000 published at RevPartners | ◐From $1,500, once |
| All four systems from one place | ✗Usually one: outbound, or content, or PR | ✓Outbound, content, digital PR and web operations |
| More output without more headcount | ✗Their margin comes from hours, so more scope means more people | ✓The cost of the system does not track the volume of work |
| They own the sending infrastructure | ✗Usually your domains, your inboxes, your reputation | ✓Our domains and mailboxes, warmed and rotated |
| Publishing cadence a person cannot hold | ◐Bounded by the hours in the retainer | ✓A 12-stage pipeline running unattended |
| Senior strategy and creative direction | ✓This is what a good agency is for | ◐We execute a system; we are not a brand agency |
| Paid media, brand and events | ✓Standard agency scope | ✗We do not do any of it |
Prices verified on the agencies' own pricing pages as of July 26, 2026, and on published ranges for the ones that do not publish. Search demand measured on August 3, 2026. An agency's scope is negotiated per contract, so read every row as the common case, not a rule.
Most agencies in this category do not publish a number, so comparing them means entering a sales process first. Ours is published per module and bundled, and the calculator below runs on the same figures.
See how it works →An agency bills a retainer that pays for people, so doubling the output means doubling the team, and the retainer follows. The cost of running a system does not track the volume of work it does. That is the whole difference in the cost curve.
See how it works →An outbound agency usually writes the campaign and sends it from your domain, so the deliverability risk stays with you. We provision, warm and rotate our own sending infrastructure, which is the part that actually decides whether the message lands.
See how it works →The common agency contract covers one motion. Whatever the other three are, you are still resolving them yourself or with another vendor, and paying to coordinate between them.
See how it works →Set the scope and the tier and the numbers move together. Note what the calculator does NOT do: it does not add an operator's salary on the agency's side, because the retainer already pays for those people. Charging them twice would make our side look better and the number would be false. What it does count is what a common agency contract leaves out.
A working go-to-market motion needs all 4. A GTM agency does 2 of them, and does them well. The other 2 do not disappear, you buy another tool and you hire someone to run it. Build the stack below and compare it against one number.
With these assumptions we come out $11,768/mo cheaper.
Their side: Each tier is anchored to an agency that publishes its price: $4,000 is The GTM Engineering Company's Starter, $6,000 its Growth, $9,850 RevPartners' Bronze. RevPartners also charges $5,000 of onboarding on a six-month term, which this figure does not include. For the systems a GTM agency doesn't cover, we count a tool from that category plus the person, at the LOW end of each published range, the conservative read: A site platform and hosting $25/mo; An outreach and link building platform $210/mo. Operator cost: SDR / outbound rep, US salaries, Median US SDR base ~$60K, median OTE ~$85K. Cross-checked: ZipRecruiter $55K, Salary.com $70.4K. (RepVue, 2026-07-26). Private industry: benefits are 30.1% of total employer cost, wages 69.9%, so total cost is 1.43× cash compensation. (U.S. Bureau of Labor Statistics. Employer Costs for Employee Compensation, 2026-03). Note: our Press & backlinks is quoted per campaign, so it is NOT in our total, while their side does count a tool and a person for it. Our number is a floor.
Both, and which one depends on the scope. On the execution of outbound and content we compete directly, and this page compares us there. On brand, creative and paid media we do not compete at all, because we do not do them.
Because there is no single agency most companies are weighing: there is the idea of one. The prices here come from named agencies that publish them, so the comparison is anchored to real numbers even though the subject is a category.
The ones that publish sit between $4,000 and $9,850 a month, and the ones that do not are reported between $3,500 and $12,000. The figure that moves the first year most is not the retainer: it is the minimum term and the setup fee, which reach six months and $5,000.
Frequently, yes, and it is the honest answer. An agency on strategy, brand and paid, and us on the four systems that have to run every day. They are different jobs and the overlap is smaller than it looks.
Often it does, and that is a real advantage on the first campaign. It stops being one when the constraint is how much of that judgement fits into the hours you bought.
Ask for a sample built on your market and compare it to what a retainer buys you.
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