Apollo hands your team every piece: data, sequences, mailboxes, a dialer. We assemble those pieces and run them for you. This page compares the two models, including where Apollo is clearly the better buy.
We're FullGTM, so we have a side. And here's what most comparison pages would hide: Apollo is one of OUR data providers, it sits in our contactability stack and we pay for it. So this page will never claim their data is bad; that would be arguing against our own supply. Apollo is genuinely one of the most complete platforms in the category, 4.7/5 across nearly 10,000 G2 reviews. What we compare is the model: they sell your team a platform to operate. We operate the motion and hand you the replies.
| Capability | Apollo | FullGTM |
|---|---|---|
| What you're buying | ◐A per-seat platform your team operates | ✓The outbound motion, operated by us |
| Own B2B database | ✓Yes, 240M+ contacts, 30M+ companies | ◐We don't sell a database, we buy from providers, Apollo among them |
| Who configures ICP, copy and sequences | ✗Your team, with AI Research and Lead Scoring to assist | ✓We do, it's the service |
| Who the email goes out from | ◐"Apollo doesn't send emails on your behalf", it goes out through your connected mailbox | ✓Our infrastructure, separate from your domain |
| Domains and mailboxes available | ✓Yes, sells them with SPF/DKIM/DMARC handled; capped at 200 emails/24h and non-refundable | ✓Included in the service, ours, warmed and rotated |
| Who carries the reputation risk | ✗You, "Raise your sending limits at your own risk" | ✓We do, on our domains, not yours |
| Unused credits carry over | ✗No, "Credits do not roll over… or upon renewal" | ✓Not applicable, you don't buy credits |
| What each action costs | ◐1 credit an email, 8 a phone, up to 9 to enrich a record | ✓Included in the fee |
| Calling and dialer | ✓Yes. US dialer at 2 credits/min, call recordings, international via add-on | ✗No, we run email and messaging, not calls |
| Start today by yourself | ✓Yes, free plan, sign up and go | ✗No, we onboard you; it's a service, not a signup |
| Someone actually running it every day | ✗Your team, the platform waits for them | ✓Our team, that's what you're paying for |
| What you actually receive | ◐A platform and credits, the pipeline depends on how you use them | ✓Conversations with prospects who replied |
Apollo data verified on apollo.io, its knowledge base, G2 and Capterra as of July 26, 2026. Prices are annual billing per seat; monthly costs more. Its funding valuation is the last public figure (2023).
Apollo is excellent at giving your team every piece. But the pieces sit there until somebody defines the ICP, writes the sequences, watches deliverability and works the replies, every day, not just in week one. That daily operator is the real cost of any platform, and it's exactly what you're hiring when you hire us.
See how it works →Apollo's own documentation is clear: it doesn't send on your behalf, email goes out through your connected mailbox, and raising limits is at your own risk. They do sell warmed domains, which is more than most, but the account and its reputation are still yours to manage. Ours are ours.
See how it works →A phone number costs eight credits, enriching a record up to nine, and whatever you don't spend disappears at the end of the cycle, it doesn't roll over, even on renewal. Our fee is fixed, and the data spend, including what we buy from providers like Apollo, sits on our side of the line.
Replies come easier when the company has something to point at. We run the content engine and the web operations alongside outbound, so the prospect who searches for you after your email actually finds something. A sales platform, by design, stops at the send.
See how it works →Apollo runs $49 to $119 per seat per month on annual billing, cheaper than us on the invoice, clearly. The honest comparison is what each buys. There: seats, credits that expire, optional mailboxes that aren't refundable, and the salary of whoever runs it daily. Here: one fee where the data, the sending infrastructure, the writing and the follow-up are already included. If you have the operator, Apollo's math usually wins. If the operator is what you're missing, that's the entire reason we exist.
A working go-to-market motion needs all 4. Apollo does one of them, and does it well. The other 3 do not disappear, you buy another tool and you hire someone to run it. Build the stack below and compare it against one number.
With these assumptions we come out $15,509/mo cheaper.
Break-even sits at about 9% of one person's time.
Their side: Annual billing. Monthly costs more ($65 / $99 / $149). For the systems Apollo doesn't cover, we count a tool from that category plus the person, at the LOW end of each published range, the conservative read: An AI writing tool $49/mo; A site platform and hosting $25/mo; An outreach and link building platform $210/mo. Operator cost: SDR / outbound rep, US salaries, Median US SDR base ~$60K, median OTE ~$85K. Cross-checked: ZipRecruiter $55K, Salary.com $70.4K. (RepVue, 2026-07-26). Private industry: benefits are 30.1% of total employer cost, wages 69.9%, so total cost is 1.43× cash compensation. (U.S. Bureau of Labor Statistics. Employer Costs for Employee Compensation, 2026-03). Note: our Press & backlinks is quoted per campaign, so it is NOT in our total, while their side does count a tool and a person for it. Our number is a floor.
Yes. Apollo is one of the providers in our contactability stack. We'd rather say it plainly than pretend to be an alternative to our own supplier, this comparison is about who does the work, not about whose data is better.
It's closer than most tools get, and worth crediting. The difference is who runs it: you buy and manage those mailboxes (capped at 200 emails a day, non-refundable), while ours are provisioned, warmed, rotated and monitored by us as part of the service.
No. If your team is actively using it, keep it. Talk to us when the problem stops being the tooling and starts being that nobody has the hours to run it well.
Apollo, on the invoice. On total cost it depends on what you pay the person operating it. We'll do that math with you honestly, including the case where you shouldn't hire us.
Tell us who you sell to and we'll send three real outbound emails written for prospects in your ICP, plus the signals behind each one, in 24 hours, no call required.
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