Lusha sells contact data and, since Engage, sequences too. The question is who turns that into conversations. This page compares the two models, including where Lusha is clearly the better buy.
We're FullGTM, so we have a side. And here's the part most comparison pages would hide: Lusha is one of OUR data providers, it sits in our phone-contactability cascade, and we pay for it. So this page will never tell you their data is bad; that would be arguing against our own supply. What we compare is the model: Lusha sells you data and software to run yourself. We run the motion and hand you the replies.
| Capability | Lusha | FullGTM |
|---|---|---|
| What you're buying | ◐A data + software subscription you operate | ✓Meetings, from a system we operate |
| Own contact database | ✓Yes, 300M+ contacts claimed, with browser extension and API | ◐We don't sell a database, we buy from providers, Lusha among them |
| What a contact costs you | ◐Credits: 1 for an email, 10 for a phone number | ✓Included in the fee, data cost sits on our side |
| Unused credits | ◐Roll over up to 2× on monthly plans; reset at cycle end on annual | ✓Not applicable, you don't buy credits |
| Email sequences | ✓Yes. Lusha Engage, included at no extra cost, up to 1,000 emails/day | ✓Yes, run by us, with per-prospect copy |
| Sending domains and mailboxes | ✗No, Engage sends from your own Gmail or Outlook account | ✓Yes, our domains and mailboxes; your main domain never carries the risk |
| Warm-up and mailbox rotation | ✗Not documented in the product | ✓Yes, rotation across mailboxes with per-box caps |
| ICP definition and copywriting | ✗You do it, the data doesn't decide who to target or what to say | ✓Included in the service |
| Follow-up and replies | ✗Your team works the inbox | ✓Handled by a person on our side |
| Formal privacy certifications | ✓Yes. ISO 27701, ISO 27001, ISO 27018, SOC 2 Type 2 | ◐We run CAN-SPAM compliance, opt-out and suppression, but hold no ISO certification |
| Self-serve, start in minutes | ✓Yes, free plan and browser extension | ✗No, we onboard you; it's a service, not a signup |
| What you actually receive | ◐Revealed contacts, turning them into meetings is your job | ✓Conversations with prospects who replied |
Lusha data verified on lusha.com, its product documentation and Capterra as of July 26, 2026. Prices are their published self-serve plans; annual billing is cheaper per month.
Lusha Engage sends from your own Gmail or Outlook, every campaign puts your primary domain's reputation on the line, and their product documents no warm-up or mailbox rotation. We send from our own domains and mailboxes, authenticated and rotated by us, with per-box caps.
See how it works →A revealed phone number doesn't book anything. Someone still has to pick the targets, write something worth replying to, send it at the right cadence and work the inbox. That someone is the actual cost of the tool, and it's what we replace.
See how it works →With credits, a phone number costs ten times an email, and on annual plans whatever you don't use disappears at the end of the cycle. Our fee is fixed, and the data spend, including what we buy from providers like Lusha, sits on our side of the line.
Outbound rarely fails for lack of contacts. It fails on targeting, message and follow-through, and it works better when there's content behind it. We cover all of that; a data provider covers the first inch.
See how it works →Lusha runs from free to $399.90/mo self-serve, cheaper than us on the invoice, by a lot. But compare what each buys. There, the price is per revealed contact (and a phone number costs ten credits, not one), plus the person who turns those contacts into conversations. Here, one fee covers the data, the sending infrastructure, the writing and the follow-up. If you already have the person, Lusha is likely the better math. If the person is the thing you don't have, that's the whole point of us.
A working go-to-market motion needs all 4. Lusha does one of them, and does it well. The other 3 do not disappear, you buy another tool and you hire someone to run it. Build the stack below and compare it against one number.
With these assumptions we come out $15,442/mo cheaper.
Break-even sits at about 10% of one person's time.
Their side: Annual billing. Month-to-month costs more ($49.90 / $69.90 / $399.90). For the systems Lusha doesn't cover, we count a tool from that category plus the person, at the LOW end of each published range, the conservative read: An AI writing tool $49/mo; A site platform and hosting $25/mo; An outreach and link building platform $210/mo. Operator cost: SDR / outbound rep, US salaries, Median US SDR base ~$60K, median OTE ~$85K. Cross-checked: ZipRecruiter $55K, Salary.com $70.4K. (RepVue, 2026-07-26). Private industry: benefits are 30.1% of total employer cost, wages 69.9%, so total cost is 1.43× cash compensation. (U.S. Bureau of Labor Statistics. Employer Costs for Employee Compensation, 2026-03). Note: our Press & backlinks is quoted per campaign, so it is NOT in our total, while their side does count a tool and a person for it. Our number is a floor.
Yes. Lusha is one of the providers in our contactability cascade, alongside others. We'd rather say it plainly than pretend we're an alternative to our own supplier, the comparison here is about who does the work, not about whose data is better.
It does, at no extra cost and up to 1,000 a day. The difference isn't whether the tool can send, it's that Engage sends from your own mailbox, while we send from ours: separate domains, warmed up and rotated, so your main domain never carries the deliverability risk.
Not at all. If your team is actively working those contacts, keep it. Talk to us when the bottleneck stops being data and starts being the hours to actually run the outreach.
Lusha, on the invoice. On total cost it depends on what you pay whoever turns the contacts into meetings. We'll do that math with you honestly, including the case where you shouldn't hire us.
Tell us who you sell to and we'll send three real outbound emails written for prospects in your ICP, plus the signals behind each one, in 24 hours, no call required.
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